
Coding in the age of AI
For the past 4 months I felt like there’s no expertise in writing software anymore. Codex and Claude write 100% of the code, so what’s my role?
Engineering leader, speaker and founder of No Worries.
Passion for technology, innovation and software, now pointed at one question: how does a parent know their child is safe?

I don't like to worry, so I built a better way to know.
I'm a career mom who travels the world for work, with two young kids at home. Even the most chill moms want to know how their kids are doing, and I'm committed to a better answer than eight hours of footage.

No Worries, on my own: an app that says all good, or something needs your attention. No video to watch.
Six years at Wix, ending as Director of eCommerce Engineering, and founded Commerce Growth.
The Women Engineering Community at Wix: almost 30 events for 300+ women, with leaders who inspire them to reach their potential.
Out of a plane at 16, into an F-16 at 20, and onto a snowboard at 10.
The opposite of worrying is knowing.
My newest venture
I'm the founder of No Worries, now live on the US App Store: peace of mind for modern parents, with an app that stays aware at home so you don't have to.












Become a Leader by Thinking Like One with Wix's Nir Orman
Keep Moving Forward
Addressing Gender Imbalance in Software Engineering Through Community and Mentoring
Engineering Culture by InfoQ

For the past 4 months I felt like there’s no expertise in writing software anymore. Codex and Claude write 100% of the code, so what’s my role?

Books have been the quiet engine behind every major leap I’ve made, as a developer, as a manager, and as a leader. Bookshelf insights for R&D managers.

A 20M$ retailer with 5 sub brands asked us to build 5 domains, one per brand. Our SEO experts recommended against splitting the business, and I explain why I came around to their view.

At Wix we have several professional guilds, like the Server guild, the Front End guild and the UX guild, and the Server guild alone has over 1,000 engineers worldwide. Here is how a community like that gets started.

The why, how and what of the agile retrospective. In this post, I’ll share with you why you should want your team to perform retrospectives. I’ll explain how to do it in a way that will make its benefits shine and I’ll provide a short template to get you started easily.


When I first joined Wix as a Software Engineer, I heard about the book Growing Object Oriented Software guided by Tests by Steve Freeman and Nat Pryce (which is referred to as the GOOS cause it’s official name is oh-so-long). In this series of posts, I will be summarizing the main chapters of the book.

So, you have a really cool algorithmic library written in Python and TensorFlow/Keras/Some other platform that requires running workloads on a GPU and you want to be able to serve it at scale and have it up and running fast. Read how to do it on my medium blog!